Why hire a professional photographer in Australia?

Your business and reputation are vital to you, and the individuals you hire to represent your business play a crucial role in that. With so many amateurs entering the market with cameras, it can be challenging to distinguish between professionals and novices if you don’t know what to look for.

Here are some tips to help you hire a true professional and create marketing materials that will set your business apart from the competition.

1. Online Presence

- What to Look For: The photographer’s online presence is often your first point of contact. Check their website and portfolio. Ask yourself:
  - Does their work align with my business needs?
  - Do they have experience in our industry or similar fields?
  - Have they worked with clients who have similar requirements

2. Quality of Work

- What to Look For: Review their portfolio to assess if their work matches the level of quality you expect for your marketing materials. If their style and output resonate with you and meet your standards, it might be time to reach out.

3. Professionalism in Communication

- What to Look For: Evaluate their responsiveness and professionalism. Consider:
  - How quickly do they respond to your emails or messages?
  - Do they ask pertinent questions like what you need, when you need it, and for what purpose?
  - Are they clear and organized in their communication?

4. Personal Presentation

- What to Look For: When you request a meeting or phone call, assess their professional demeanor:
  - Are they dressed appropriately for a business meeting?
  - Do they communicate in a professional and respectful manner?

5. Artist vs. Commercial Photographer

- What to Look For: Understand if the photographer is a true professional in commercial photography. A commercial photographer should offer:
  - High-quality work and a professional attitude.
  - Respectful and relatable service that meets your specific needs.

By focusing on these aspects, you can find a photographer who will help elevate your business’s marketing efforts and deliver the quality you’re looking for.

When hiring an outside professional, your reputation is at stake. It’s essential to be completely convinced that they are the right person for the job and will approach your workplace with the utmost professionalism and purpose.

Professionalism is timeless, and social media trends or TikTok videos are not substitutes for real expertise in a professional environment. By conducting thorough checks, you can avoid unreliable operators and ensure you bring in the right person for your business.

Dale Travers - Lead Photographer

COMMERCIAL PHOTOGRAPHY

Recently KX Pilates Newstead invited us in to build their image library. They felt it important to increase their local marketing and present local staff to welcome their clients in and boost their client base.

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